It’s what’s underneath and behind that elegant stroke of user-experience genius that builders like Calgary, Canada-based Trico Homes [have] dialed-into on the AI front. [Trico] has turned functionality of an action-area of their web site—the “find your home” button—to a Canadian-based technology upstart Openhouse.AI that brings an array of personalization filters into play for new-home shoppers.

Working on the “back-end” of the Trico Homes website, for instance, is an AI-powered marketing platform designed for a user experience that works like a cross between Match.com and Netflix. Learning with every click—and trading on what shoppers will reveal of their priorities on important topic tags such as local schools, community population, ownership, income, and price—artificial intelligence technology begins to understand the needs and preferences of website visitors. In real-time, the system updates the search results and creates recommendations for floorplans and communities that would be most attractive to each customer.

Read the full article here in Forbes Magazine.

STARS Air Ambulance has landed in the Woods of Legacy! We’re thrilled to announce that Trico is building the 2021 STARS Lottery home in this beautiful SE Calgary community.

“Our team couldn’t be more proud to design and build the Calgary Lottery Home for the 4th straight year. At Trico, we bring our very best to every community we live and work in, and we’re honoured to have this opportunity to help support STARS Air Ambulance and the critical life-saving work they do for Albertans each and every day,” says Michael Brown, President of Trico Homes.

“We are excited to partner again with Trico Homes to build our 2021 STARS Lottery Alberta show home in the community of Legacy,” said Andrea Robertson, STARS President and CEO. “For the fourth year in a row, Trico will be building a luxury home in Calgary, to be won by one lucky STARS supporter. Each STARS lottery ticket sold helps our red helicopters and crews be there for the next patient that needs us.”

Featuring our Cambridge model, this home is going to be a real standout and we can’t wait to unveil it to you in January! Stay tuned for more updates…

Located on a quarter section north of 144th Avenue at 14th Street N.W., Ambleton will have 1,300 homes, a Catholic high school and a natural environmental reserve.

The Ambleton builder group includes Trico Homes, Shane Homes, Jayman Homes, Sterling Homes and Broadview Homes. The initial offering will be bungalows, laned homes and front-drive product with attached garages.

Trico president Michael Brown said his company is investing as well as building in Ambleton, describing northwest Calgary as being amenity rich with endless parks and excellent connectivity.

Read the full article here in the Calgary Herald.

Growing families and multi-generational families will find Trico Homes’ Harrington model to be a perfect fit.

“The two-storey Harrington showhome we have in Carrington features five bedrooms and three-and-a-half bathrooms in its 2,168 square feet,” says Henry Luong, Trico’s area manager in Carrington. “There are four bedrooms on the upper option with bonus room for larger families, spice kitchen on the main floor and an optional, spacious basement development that feels like its own sanctuary, with an open-layout design, a large and beautiful wet bar, laundry room, a large bedroom and spacious bathroom.”

Read the full article here in the Calgary Sun.

Natural light adds energy and visual interest to a room, making it more likely to attract people for longer stretches of time. In gathering spaces, such as the great room, this is especially valuable.

Trico Homes embraces this concept in its Magnolia Corner model. This two-storey 1,411-square-foot townhome is presented as a show home in the scenic Cochrane community of Precedence in Riversong. This is [also] a fee-simple townhome, which means — unlike conventional townhomes — the buyer owns and is responsible for the exterior of the home and the land it sits on.

Read the full article here in the Calgary Herald.

Brown says he was looking for a new challenge and felt most fortunate when Trico CEO Wayne Chiu reached out to him, as he was aware of the company’s successes and its reputation as a community builder. “We’re not just about making money,” Chiu said, “we have a responsibility to support the communities we work in.”

Trico’s immediate reaction to COVID-19 was to try to ensure its many sub-trades were able to keep going. Brown negotiated lower costs that are being passed to buyers for the rest of the year, meaning steady sales that are keeping the trades working.

Read the full article here in the Calgary Herald.

When members of the Trico team meet, [Michael] Brown says the focus consistently comes back to doing the right thing.

“The right thing is that we do need to achieve some level of profit – we wouldn’t exist if we didn’t – but the first thing we have to think about is: How do our actions impact society? How do our actions impact clients?” says Brown. “It keeps us on an endgame that’s community first and then profit second.

“People often believe that those are very distinct things,” he adds. “At Trico we believe that one leads to the other. If you do focus on the community, that will allow you to be successful.”

Read the full story here.

Wayne and Eleanor Chiu, originally from Hong Kong, are driven by their passion for using business to further the good of their community.

“The Chius are leaving a legacy to Calgary,” says Chris Hopfner, chair of the Trico Group Board. “By providing seed money to help people experiment with sustainability and social enterprise, they are adding to the vibrancy of our city.”

Read the full story here.

While the size of a home is important, how space is distributed matters even more.

It should be designed with the most square footage earmarked for areas of the home that make a difference in the comfort and convenience of the people who live there. This is a strength of the Fairmont by Trico Homes, which is presented as a show home in the new Cochrane community of Rivercrest.

Read the full article here in the Calgary Herald.

Trico Homes has once again been honoured as a 2020 HomeStars Best of Award winner. Trico is a five-time winner with a Star Score of 89 percent and more than 600 online reviews since 2011.

“Purchasing a home can be the largest investment that any family will make and HomeStars has given our homeowners the opportunity to share their home-building experience with the world,” says Nicole Walker, customer relations manager at Trico Homes.

“At Trico Homes, it’s not only about the houses we build, we also work to build lasting relationships with our homeowners. In our pledge to stand behind our homes and homeowners, we will always strive to make the home-buying and construction process as hassle-free and as pleasant as possible.”

Read the full article here in the Calgary Sun.