Here’s How AI Makes A New-Home Hunt About As Fun As Dating

  • Thursday, November 5, 2020

It’s what’s underneath and behind that elegant stroke of user-experience genius that builders like Calgary, Canada-based Trico Homes [have] dialed-into on the AI front. [Trico] has turned functionality of an action-area of their web site—the “find your home” button—to a Canadian-based technology upstart Openhouse.AI that brings an array of personalization filters into play for new-home shoppers.

Working on the “back-end” of the Trico Homes website, for instance, is an AI-powered marketing platform designed for a user experience that works like a cross between and Netflix. Learning with every click—and trading on what shoppers will reveal of their priorities on important topic tags such as local schools, community population, ownership, income, and price—artificial intelligence technology begins to understand the needs and preferences of website visitors. In real-time, the system updates the search results and creates recommendations for floorplans and communities that would be most attractive to each customer.

Read the full article here in Forbes Magazine.