New Online Buyer Journey Calls for a Personalized Experience

Trico Homes, founded in Calgary Alberta, was in search of a solution to improve home buyer’s website experience while also bringing more potential customers to their show homes. As 51% of people buy homes they found online, it is essential for Trico, and other home builders, to optimize the online experience to educate and nurture customers earlier in the home buying process.

Trico Homes deeply values each stage of the home buying journey and wanted to create an optimal experience for their customers. Buying a home is not a one-size-fits-all experience, so why do all home buyers often experience the same online shopping experience as the next person? By providing a personalized website experience, each unique home buyer is guided down their unique path to purchase, ultimately increasing the likelihood of conversion and accelerating the sales cycle.

Read the full article here in TecHome Builder.