Trico Homes: Doing the right thing

When members of the Trico team meet, [Michael] Brown says the focus consistently comes back to doing the right thing.

“The right thing is that we do need to achieve some level of profit – we wouldn’t exist if we didn’t – but the first thing we have to think about is: How do our actions impact society? How do our actions impact clients?” says Brown. “It keeps us on an endgame that’s community first and then profit second.

“People often believe that those are very distinct things,” he adds. “At Trico we believe that one leads to the other. If you do focus on the community, that will allow you to be successful.”

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